About Abby


In my current role as Senior QA Specialist/Proofreader for Brainrider, one of the biggest digital marketing agencies in Canada, I proofread all content through a consistent quality checking process (reviewing beyond copy errors and grammar, to tone and formatting) and ensure that graphic designers have implemented any corrections.

I am well-versed in both AP and CP style standards, and adapt to any client style guides, ensuring consistency of execution and content across multiple ongoing projects and work with content writers to develop a catalogue of common usage to build into guidelines.

Clients include Facebook/Meta, Instacart, Amazon, Lyft, and Coinbase, among others.

I also have a knack for making sure a writer’s work stays true to the brand voice and style. As a master multitasker, I’m able to work efficiently and effectively across a variety of concurrent projects and tight deadlines. I collaborate well with talented writers, designers, and the digital marketing/client services teams to ensure the best work is put forward for clients.

Before that, I was a writer and editor of national trade publications for seven years, with a combined circulation of more than 80,000 subscribers, predicting and publishing retail trends in the specialty gift, party, and stationery industries. I contributed more than 100 nationally published features a year and was also responsible for all additional editorial content of the magazines, websites, and e-newsletters.

After that I was the head writer and associate editor of a viral site, where I rigorously watched the Internet in order to find breaking stories and then wrote, edited, and published multiple stories a day. All content was created with an eye for evoking emotions and humor and motivating shares that helped bring the website to one of the top ten mobile sites in the world.

As a freelance writer and editor, my clients included everything from email marketers and software companies to e-commerce retailers and travel. My personal work/tweets has been featured multiple times on The Huffington Post, BuzzFeed, Reader’s Digest, The Today Show, Vend, Shopify, Payoneer,  Scary Mommy, Apartment Therapy, Casual Living, Gift Shop Magazine, The Erma Bombeck Writer’s Workshop, Recycled Paper Greetings, Google, and Livestrong. I’m also HubSpot certified in content marketing, email marketing, digital marketing, SEO, and Inbound Marketing and have earned the Poynter ACES Certificate in Editing.

I was also awarded 2015 Huffington Post Top 50 Funniest Tweet , 2016 Huffington Post Top 50 Funniest Tweet2017 Huffington Post Top 50 Funniest Tweet, 2018 Huffington Post Top 50 Funniest Tweet, 2019 Huffington Post Top 50 Funniest Tweet, BuzzFeed’s 2018 Top Funniest Tweets By Women, BuzzFeed’s 2019 Top Funniest Tweets By Women, and 2015 BlogHer Voice of the Year Honoree,

I also have more than 70,000 social media followers between Facebook and Twitter where I share my random observations. And mostly talk about food and my domestic disability.

But mostly food.

I can also be found on LinkedIn and my samples can be found here.